ASK Investment Managers is the largest domestic discretionary PMS House in the country. The firm was one of the first companies to obtain Portfolio Management Services license in India. Disciplined investment philosophy with focus on preservation of capital and appreciation of capital. Integrated risk management and review mechanism throughout the investment process. Following are some key points: Invest predominantly in a few (3 or 4) focused themes / sectors at a time: Presenting deep and large opportunities – Where-in structural transformation is underway: Changes where the extent of impact is high, which are likely to be reasonably durable (not transitory), and sizable in nature – Agile management of Themes: Flexibility to change themes, keeping the broad investment philosophy intact, as with time, the greater impact of transformational benefits might get saturated – Mix of Top-Down & Bottom-Up Approach: Themes may be conceived on a top-down or bottom-up basis, while selection of the businesses would be on a bottom-up basis